MARKETING WITH KT RACING
At KT Racing we work with Indy, USAC, World of Outlaws, ASCS, Star Mazda, NASCAR, IMCA, Ford Focus Midget, Formula, regional, and local teams. We work closely with the tracks and series's to promote our drivers and their marketing partners. We use an integrated approach to motorsports marketing. The track or series has established the market to sell in, all the advertiser has to do, is link with a team, driver, track, and or series, to take advantage of this established market. We will tailor a marketing program to use motorsports' established market to sell your product or service. A good motorsports marketing program uses a 3 pronged approach to accomplish your goals.
1) Race Team • Driver appearances with their race car and hauler, involvement in non-profit events, driver interviews with the media, and driver endorsements. • Employee incentives may include: driving a race car, riding in one, being a crew member for a day, pit tours, and VIP Suites.
2) Track • We work closely with the teams, marketing partners, tracks, and series utilizing the established market and your resources to your best advantage to make you money!!
3) Media • Race Programming & Commercials • In-Car Cameras • TV Sponsorships • Newspaper & Magazine Articles • Internet Websites (Stories & Race Results)